How To Start and Run a Profitable Craft Business: "CHANGING THEMES FOR BETTER SALES: THREE EXAMPLES
Example 1:
Macrame items are generally sold in plant shops, and sometimes in furniture stores. One clever artist, with declining sales, decided to work his macrame craft into a different marketing theme. This artist drilled holes in wooden 'ABC' baby blocks, which he used as beads in his macrame to make a plant hanger for a baby's room. He sold this idea to an exclusive department store that displayed his product with baby furniture rather than in the plant section. He thus transformed his macrame work into a new product and fitted it into a new marketing theme, where it found its natural outlet with other baby accessories."
How's this for a great idea? Gets you thinking....how many of you are interested to learn more about how to make money through your Macrame? Thank you to Mother Earth News for providing the article.......
Friday, July 15, 2005
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